Viet Nam Country Office
Direct Financial Cooperation (DFC)
Application Form
PROPOSAL FOR APPROVAL OF ACTIVITIES
(To be submitted at least 1 month before beginning activity)
Note: Please fill in the following form fields in English, providing references where appropriate. Please do not exceed the indicated word limits.
- BASIC INFORMATION – Implementing partner
Name of Organization/Department: Trung tam Boi duong nghiep vu bao chi
Name of Director/Officer in Charge: Dinh Thi Thuy Hang (Ms)
Mailing Address: 59 Ly Thai To Street, Hoan Kiem Dictrict, Hanoi
Telephone Number: 0438266121
Fax Number: 043 8241 031
Contact Email: hangdinh59@gmail.com
Date of Application: 14th May, 2014
Submitted to:
- BASIC INFORMATION – Activity
Title of Activity:
Focal Point/Responsible Person for this proposal: Dinh Thi Thuy Hang (Ms)
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Proposed date(s) (specify exact date or identify week and month) |
Location (i.e. City, district, province, and region) |
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Activity1 |
01 TV training course |
Hanoi |
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Activity2 |
06 traning courses for print newspaper |
Hanoi |
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Activity3 |
Royalties for reporters |
Hanoi |
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Activity 4 |
Researchers |
Hanoi |
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Activity 5 |
Review meeting |
Hanoi |
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Meeting |
Training |
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Investigation/ Outbreak |
Dissemination of Guidelines/ Documents |
Document/ Guideline Review |
Document/ Guideline development |
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Other (specify)
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- TECHNICAL INFORMATION
- Background
(1) State the problem which the sequence of activities, including the present activity, is expected to address. The background should include: relevance/importance of the problem/activity; background information to educate the reader; and, reference to previous related work by others – cite literature from credible sources. (Limit 250 words)
Traffic accidents have been a serious issue for Viet Nam, with an average of more than 30 people lost their lives everyday. Many media organisations established a new program, column to propogandise the guidelines, policies and laws about traffic safety and to report on trafic accidents in order to raise awareness of the general population. However, when reporting on trafic accidents, journalists often focus on sensational aspects of the traffic accidents, describing the events but not put much attention on in-depth analysis of the causes, and report the events with multidimensional analysis which may raise alert for traffic participants. Some journalists even were not at the locations as eye witness but reporting about it on a bases of hearing it from soome one without checking facts, lacks of people’s voice and experts’ opinions.
Thus, reporting on traffic accidents is often written in a brief news format. There are not many long articles with comments, analysis or giving solutions; not many questions of “how” and “why” accidents happened to make some warnings to prevent accidents…
In addition, at the present many media organisations do not have a long term communication plan for safe transport issues. Most of the newspapers still passively wait until the government or ministries and other organisations release new policies and regulations to cover the news. Some media houses just follow what happen in daily life, cover short term events rather than having a plan to achieve targeted communiation goals.
Training courses aiming at enhancement of journalistic skills on covering road safety news with specific focus on drink driving prevention and helmet wearing will bring new and innovative approaches for journalists. These new skills will help journalists cover trafic safety topics such as the national drink driving prevention campaign in 2014 more effectively .
(2) Justify why an activity of the type proposed is the most appropriate method of overcoming this problem, show the relevance of these objectives to the current work-plan and/or other strategic programme area(s) associated with this problem. Also, explain how/if this activity builds on previous activities. (Limit 200 words)
In many countries, national policy as well as individual attitudes and behavior can be greatly influenced by local media coverage. The media plays a vital role in communicating risks, consequences as well as protective factors that can help save lives. Engaging journalists in the World Health Organization (WHO) the Road Safety Project (RS10 Project) is one of the key strategies for achieving road safety promotion in the country. By providing road safety knowledge and journalistic skills, journalists will be able to improve theis ability to report on the road safety issues comprehensively, and to increase a number of articles published on this topic.
Thus, journalists are planed to get training on the issue consecutively in 6 months. After each training course, each journalist will be expected to produce 4 iterms per month. At the following training course, experts will guide journalists to discuss story’s angel, the communication message and writing style. In that way, journalists will be able to gain experience from their writing.
Other purpose of journalists training within this project is to make sure that writing about traffic safety should be easy to understand, easy to remember. Its massage needs to be specific with indeepth content and attractive expression. News about road safety must be aimed at enhancing self-consciousness and observance of traffic laws for all people.
(3) Demonstrate how this activity is linked or can contribute to the National Health Plan, national strategies, policies or programmes or national health objectives. Identify the specific outcome or impact indicator to which this activity will contribute:
Enhacing journalistic skills on reporting road safety through training consecutive within the World Health Organization (WHO) the Road Safety Project (RS10 Project) is closely link with the national health strategies and policies. The training courses on trafic safety will improve quality of content and style of articles. This helps to convery the message to readers. People awareness of road safety will hopefully reduce traffic accidents and casualties. This also means that road participants will obey trafic rules and laws, and this will create a safe environment for the community. Increasing awarenss on road safety is to ensure live safety for people to aims at economic and social development of the country.
- Specific Objectives, Outcomes and Deliverables:
(1) Clearly state – in "measurable" terms – the immediate objectives of the proposed activity and show the relevance of these objectives to the work-plan and/or country cooperation strategy, in programme area(s) associated with this problem. (Limit 150 words)
The primary objective of the media workshops will be to build capacity in a select cohort of print journalists to report on road safety in general and on drink driving prevention in particular. This objective is expected to be achieved from innovative approach to writing road safety news, and specifically on drink driving prevention.
Two objectives underpin the project: 1) to improve the factual and evidence-based quality of road safety news reports; and 2) to strengthen the media’s capacity to accord visibility to traffic safety as a public health concern, with specific attention to drink—driving and motorcycle helmet quality issues .
This activity will target 5 major national newspapers (2 senior reporters from each newspaper) to write in depth about road safety.
20 senior TV reporters from major TV stations will also be targeted for training on effective road safety coverage.
(2) Identify the expected outputs of the activity in bullet points.
- 30 journalists trained
- at least 100 articles on road safety would be written and analysed.
(3) Identify to which outcome/impact indicator in the national health plan, strategy, policy or programme would the outputs identified in (2) above contribute:
- Enhancing public’s awareness on road safety issues as outlined in the National road safety strategy.
(4) Identify the deliverables, that is, the specific quantifiable items that will be provided to WHO at the completion of this activity. Provide as bullet points, but be as specific as possible.
- Monthly analysis of quality of road safety articles written
- Collection of all articles written
(5) Establish the time-frame (milestones) for the activity, including the preparation and submission of the final report.
- Methods and Approach:
Identify the method for ensuring the desired objectives, outputs and deliverables are met through this activity and for its participants. Provide specific details. (Limit 150 words)
(Please include a copy of the tentative agenda and a plan of activities as annex 1)
Monthly monitoring and analysis of quality of all articles written on road safety collected from supported media agencies.
- Monitoring, Evaluation and Follow-Up:
(1) Explain the methods of evaluation that you intend to use before, during or immediately following the activity to assess its effectiveness. (Limit 150 words)
Each month, participants will be re-trained to develop the topics, and drawn lessons from their old articles for making progress next month. Conference will be held in November to summarize the project results.
(2) Explain the methods of evaluation you intend to use in order to assess the long-term impact of the activity. (Limit 150 words)
(3) Identify the follow-up actions that are intended to be taken and their time-frame. (In bullet points)
The monitoring process will continue till end of 2014 to monitor quality of articles written.
- References
Requests for support should take into account national, regional and/or global guidance and the state of the current scientific literature. Evidence-based proposals are encouraged and are more likely to be successful. All references cited should be placed here. Use an appropriate citation method for example Vancouver or Harvard. If you are unsure please contact your WHO focal point for this activity who will advise you.
- Participants/Invitees and selection criteria
(Please include a list of participants and/or the institute/department/organization from which participants will be invited as annex 2, including: the name of the institute/department/organization and the city/province they are from)
(1) Indicate the number of participants: 20
(2) Identify the selection criteria for participants (limit 100 words):
After discussion with WHO on selection criteria, VJTC will send invitation letters to major media organizations in Hanoi and local broadcasting stations. Selected participants should have at least two years of experience on road safety.
- Technical Staff Support
Number of organizers/coordinators/trainers/lecturers: 4
(Where appropriate, please include a list of all trainers and/or facilitators as annex 3, including: names and designations, and brief CVs if specifically requested, with justifications for appointment)
- Deliverables
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Technical report |
Financial report |
Draft agenda |
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Presentations |
Posters |
Minutes of meeting |
Software |
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Workshop/ meeting or other report |
Policy/ Guidelines/ other documents |
CD |
Outbreak/ investigation report |
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Logo of donor(s) on banners or other material |
Tools |
Video |
Software |
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Monitoring and evaluation report |
Invitation letter to WHO (two weeks before the event) |
Invitation letter to donor(s) (two weeks before the event) |
Draft manuscript |
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Other1 (specify) |
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Other2 (specify) |
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